TO ENTER: During the Entry Period, the Contest Sponsor invites participants to submit their ideas for a future “Tastes of Canada” flavour of LAY'S potato chips in only the following three methods. Other methods of entry will not be accepted and may not be acknowledged.
Visit Lays.ca/Flavour (the “ Contest Website ”). In order to interact with the Contest Website, you will need to approve the request for permission to access your basic information through Facebook. Once you have granted permission, follow the online instructions to register and submit your entry by providing (i) your flavour name (maximum 28 characters) (each a “ Flavour Name ”); (ii) up to three (3) ingredients; (iii) your chip style (Original, Wavy, and/or Kettle Cooked); (iv) your inspiration (maximum 140 characters); (v) the Canadian region that inspired your flavour (Western Canada, Ontario, Quebec or Atlantic Canada) (the “ Region ”); and (vi) your first name, last name, phone number, province, email address, confirmation that you are at least the age of majority in your province or territory of residence at the time of entry and confirmation that you agree to participate according to these Official Rules (collectively, the “ Online Entry ”). If more than one chip style is selected, each will constitute a separate Online Entry. Standard message and data rates may apply for participants accessing the Contest Website on their mobile device.
(b) Text Message:
Use your SMS-enabled phone to text the word FLAVOUR to 101010. The Contest Sponsor’s designated agent will send reply messages requesting you to submit your Entry by texting the following back to 101010: (i) your Flavour Name, (ii) up to three (3) ingredients; (iii) your chip style (Original, Wavy, and/or Kettle Cooked); (iv) your inspiration (maximum 140 characters); (v) the Canadian region that inspired your flavour (Western Canada, Ontario, Quebec or Atlantic Canada) (the “ Region ”) (collectively, the “ Text Message Entry ”). If more than one chip style is selected, each will constitute a separate Text Message Entry. IMPORTANT: By texting with the Contest SMS short code, you agree to participate in accordance with, and be bound by, these Official Rules, and you confirm that you are at least the age of majority in your province or territory of residence at the time of entry. Multiple messages will be required for each Entry made via text. Text the word “STOP” to cancel (you will receive a confirmatory text); text the word “HELP” for help. Participants must have a mobile phone with SMS messaging capabilities to enter by text message. Standard message and data rates may apply. Entrants are solely responsible for any such charges. Not all wireless carriers participate.
Type or clearly handwrite on a blank piece of paper (i) your Flavour Name; (ii) up to three (3) ingredients; (iii) your chip style (Original, Wavy, and/or Kettle Cooked); (iv) your inspiration (maximum 140 characters); (v) the Canadian region that inspired your flavour (Western Canada, Ontario, Quebec or Atlantic Canada) (the “ Region ”); and (vi) your first name, last name, phone number, province and email address (collectively, the “ Mail Entry ”). IMPORTANT: By entering by Mail, you agree to participate in accordance with, and be bound by, these Official Rules, and you confirm that you are at least the age of majority in your province or territory of residence at the time of entry. Mail the above information to: “LAY’S CANADA DO US A FLAVOUR CONTEST”, c/o P.O. Box 75311, Leslie Street PO, Toronto, Ontario, M4M 1B3. LIMIT one (1) Mail Entry per outer stamped envelope, except where multiple chip styles are selected in the same Mail Entry, in which case entrant will receive one Mail Entry per chip style selection. Except for when multiple chip styles have been selected, where more than one Mail Entry is received in an outer stamped envelope, only the first Mail Entry reviewed from the outer stamped envelope by the Contest Sponsor shall be eligible to be accepted. There is no limit to the number of Mail Entries that an entrant can submit, as long as each Mail Entry is mailed in a separate outer envelope, bearing sufficient postage. All Mail Entries must be received by the end of the Entry Period. Mail Entries that are mechanically reproduced or made in any fashion other than as specified herein are void.
There is no limit to the number of Online Entries, Text Message Entries or Mail Entries (individually, an “ Entry ”, and collectively, “ Entries ”) per person per day, regardless of method of entry. In the event that any portion of an Entry contains more than the maximum number of permitted characters, only the maximum specified number of characters will be included and evaluated in that Entry. The “ Original ” chip style refers to the style of LAY’S Classic potato chips, as compared to LAY’S Wavy or LAY’S Kettle Cooked potato chips.
For Online Entries and Text Message Entries, in the event of a dispute over the identity of an entrant, the Entry will be considered made by the Registered Owner (as defined in below) of the email address associated with the Facebook account or, as applicable, the cell phone number used for entry.
“ Registered Owner ” is defined, in the case of an Online Entry, as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization/individual that is responsible for assigning email addresses for the domain associated with the submitted email address; and in the case of a Text Message Entry, as the natural person who is assigned a telephone number by the cell phone provider. All Entries become the sole property of the Contest Sponsor and will not be acknowledged or returned. From time to time during the Contest, the Contest Sponsor may feature Entries inspired by a Canadian Region on the Contest Website and/or in Contest Sponsor’s social media pages and channels, in Contest Sponsor’s sole discretion. Being selected as a featured Entry is unrelated to the Judging Criteria (defined in Rule 7) and does not guarantee selection as a Finalist in the Contest nor does it entitle the featured Entrants to any compensation or prize.
Each Entry must:
- Be received and recorded within the Entry Period. The Contest Sponsor’s computer is the official timekeeping device for this Contest.
- Be primarily in English and/or French;
- Not be the same as, or substantially similar to, an existing flavour of LAY'S potato chips in Canada, as determined by the Contest Sponsor in its sole discretion. For a list of current LAY'S flavours, visit pepsico.ca;
- Not be the same as or substantially similar to the LAY’S Canada Do Us a Flavour™ 2014 grand prize winner (Jalapeño Mac n’ Cheese);
- Not defame, misrepresent or contain disparaging remarks about the Contest Sponsor or any of its products, or other people, products or companies or communicate messages inconsistent with the positive images and/or goodwill associated with the Contest Sponsor, as determined by the Contest Sponsor in its sole discretion;
- Be suitable for family audiences, including without limitation for display and publication on packaging and national television, as determined by the Contest Sponsor in its sole discretion;
- Not contain any content that is or contains: unlawful behaviour, profanity, explicit sexuality, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, or is hatefully, racially, ethnically or otherwise offensive or objectionable, as determined by the Contest Sponsor in its sole discretion;
- Not contain any reference to any type of nut, tree nut or seed, including but not limited to peanuts, almonds, Brazil nuts, cashews, hazelnuts, macadamia nuts, pecans, pine nuts, pistachio nuts, walnuts and sesame seeds;
- Not contain any reference to any type of alcohol or alcoholic beverage, including but not limited to wine, beer or spirits.
- Not infringe on the intellectual property rights, or defame or invade the publicity or privacy rights, of any third party, living or deceased; and
- Not be prohibited for use by applicable laws or guidelines as a food Flavour Name and/or broadcast advertisement
The items identified above in (a) through (k) are collectively referred to as “ Entry Conditions ”.
The Contest Sponsor reserves the right to review any Entry at any time during the Contest Period for compliance with these Official Rules and the Entry Conditions set out above and to take such action as it deems appropriate, including removing any posted Entry and disqualifying any Entry or entrant in the Contest Sponsor’s sole discretion. Any such review shall not relieve entrants from responsibility for compliance with these Entry Conditions and Official Rules.
By entering, you agree as follows: (i) you acknowledge that your Entry may be posted on the Contest Website, in the Contest Sponsor's sole discretion, although the Contest Sponsor has no obligation to use or post any Entry you submit; (ii) you have the right and authority to, and do hereby, grant to the Contest Sponsor an irrevocable, non-exclusive, royalty-free worldwide license in perpetuity to produce, reproduce, encode, store, copy, transmit, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse, exhibit, publish, post, adapt, create derivative works from, commercialize, trade-mark, copyright and or otherwise use without limitation all or any part of the Entry in any manner and media whether now known or hereafter devised including, without limitation, on the Contest Website, and/or the Facebook platform; (iii) you waive any and all moral rights that you may have in and to the Entry; and (iv) you agree to release and hold harmless the Contest Parties from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action that relates in any way to the Contest Sponsor’s use of the Entry.
By submitting an Entry, you warrant and represent that it: (i) is your original work, created solely by you, and over which you have all necessary rights, title and interest, including copyright (excluding content provided by the Contest Sponsor, if applicable); (ii) has not been previously published*; (iii) has not received previous awards; (iv) does not infringe upon the intellectual property rights, or defame or invade the publicity or privacy rights, of any third party, living or deceased; and (v) that publication of the Entry via various media, including without limitation publicly on the Internet, will not infringe the rights of any third party. Any such entrant will indemnify and hold the Contest Sponsor and the Contest Parties harmless from any claims to the contrary. (* You may submit a flavour that you submitted in a prior edition of the Contest, provided that you update your inspiration for this Contest. )